United States. Type keyword s to search. Today's Top Stories. This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site. View On Instagram. Which means a bottle of Two Buck Chuck could come from almost anywhere.
They made it feel like it was a real bottle of wine. They made it looks like this was a real bottle of wine. And what was in it was sort of incidental. Many people like it, indeed. But of course, not everyone is a huge fan of Two-Buck Chuck.
For those people of course there are other fairly inexpensive wines with a more consistent flavor, like Bonterra, a wine made by the large California winemaker Fetzer.
Bonterra sells for about 12 dollars a bottle — still ten bucks more than Two-Buck Chuck. Ann Thrupp is manager of sustainability and organic development at Fetzer and Bonterra vineyards. She says that the price point depends on a lot of different factors. According to company literature, Bonterra is the top selling wine made of organic grapes in the U. Bonterra grapes come from sustainably farmed vineyards in Mendocino and Lake Counties.
The company practices water and energy conservation, it composts, and even uses sheep instead of tractors to control weeds in the vineyards. Below, follow the story of how he built up his wine empire and watched it crumble before it eventually made its way onto the shelves of Trader Joe's:.
Subscribe for free on Apple Podcasts, Stitcher, or your favorite app. Next week's episode tells the story of how Coca-Cola conquered Mexico, finding its way into religion, culture, and politics, creating one of the country's presidents. After graduating from high school, Shaw joined the Air Force and traveled the country negotiating contracts. In the late s, he found himself in California and met a girl named Lucy, who would become his wife and the mother of his children.
It was here, living in Palo Alto and studying at Stanford's business school, not too far from America's most famous wine country which at that point was almost unknown , that he first became interested in wine. He decided he wanted to set up a vineyard, and conveniently, his wife, Lucy, who came from a family of wealthy rice farmers, inherited a large sum of money at that time.
The couple decided to buy a winery in Napa Valley and lived there for a short period of time before moving to a larger one using her family money and taking out bank loans. At the time, Americans didn't know much about wine, and local wineries were mostly producing Cabernet, which became the only really well-known varietal.
Shaw wanted to create his own niche product. And I did three White House state dinners with that Gamay," he said. But people just weren't buying it, and in the end, Shaw was left with a ton of unsold wine. It was just wonderful, so the thing is, what could go wrong, right?
By that point, in the early s, Lucy had decided she wanted a divorce and to take control of the winery and the money she had put into it. Charles Shaw hasn't seen a dime of the proceeds, but his wounds seem to have healed in the decades since. Times Syndication Service. Jessica Tyler,Jessica Tyler. Trader Joe's has sold nearly one billion bottles of two-buck Chuck since There is a real Charles Shaw, and he once owned a winery, but two-buck Chuck is not his wine.
Before getting into the wine business, the Charles Shaw whose name is on the bottle was in the Air Force and worked for a bank in Paris. It wasn't until later in life that he started making wine. The gazebo on the current label of two-buck Chuck comes from the filming of that movie.
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